About Episode

This week I’m trying a new format: Ruben’s Riff. I’ll spend 10 – 15 minutes talking about one topic and providing actionable advice for you as the listener. This week’s topic is marketing attribution. Is this a dying art? How should companies adjust? What is the future of attribution? The answers to these questions and more can be found in this episode.

If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform e.g. Apple Podcasts, Spotify, and others.

About Episode

In this conversation, I talk with Julian about the privacy differences in Europe and the US, the evolution of Google Tag Manager/Google Analytics, and the future of Measure School.

Julian learned the ropes of Digital Marketing in different startups he co-founded and quickly became fascinated with how data could influence his marketing effort and business outcomes. Going out on his own in 2013 he started to help other businesses adopt the data-driven way of Digital Marketing through his consultancy JJAnalytics. In 2015 he started the YouTube channel MeasureSchool to reach and teach this new way of marketing to other fellow Marketers. With over 100k subscribers it has become the leading (video) source for many marketers to educate themselves on the data-driven way.

Connect with Julian

Subscribe and rate this podcast through your favorite app including Apple Podcasts, Spotify, and more.

About Episode

Welcome to another Q&I, our Questions, and Insights episode format. There’s no one else here and I’m answering your most popular questions.

These are the questions for this week’s episode:

  • How do you get more value out of Google Analytics?
  • Are we on the right path with our tracking plan?
  • How could we increase the number of new subscriptions from our mobile app?
  • Do you need a mobile attribution provider like Branch, Appsflyer, etc?
  • We can’t seem to capture accurately within our company. What can we do to fix this?
  • What’s your take on the increases in COVID-19 and the seeming lack of interest in them?

If you have your own questions, submit them at [email protected] and I’ll do my best to answer them in future episodes.

If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform e.g. Apple Podcasts, Spotify, and others.

About Episode

In this conversation, I talk with Kimia about how startups should negotiate their biggest expenses (plus why they should do it), the rise of investing models like Tiny and much more.

Kimia is the founder of Buyer. Buyer is Negotiation-as-a-Service for tech companies. Our team looks at all the software and services you use, then negotiates the best rates without being jerks. They make it as simple as CCing your on-demand procurement team in an email.

Connect with Kimia

Subscribe and rate this podcast through your favorite app including Apple Podcasts, Spotify, and more.

About Episode

This is the second-ever Q&I, Questions, and Insights. There’s no one else here and I’m answering your most popular questions. This is a new format that I will be releasing in-between the interview episodes which come out every two weeks. 

These are the questions for this week’s episode:

  1. What do you think of the usage of analytics in sports like basketball and baseball?
  2. How do you deal with data discrepancies?
  3. At what company stage or size would you recommend hiring a dedicated data analyst?
  4. What do you think will happen to mobile attribution since Apple is making the IDFA opt-in?
  5. How do you build great dashboards or reports?
  6. What are your recommendations for upgrading data tools that people aren’t using?
  7. How do you know that a team is data-driven and what signs should I look for within my team?
  8. Our team keeps making the wrong decision but we seem to have the right data. What are we doing wrong?
  9. Our software tools are reporting different numbers for campaign performance. For example, Facebook is reporting 1000 conversions but our analytics tool is reporting 850 conversions. How could we solve this?
  10. Do you think data will be less appreciated since people seem to rely less on facts?

If you have your own questions, submit them at [email protected] and I’ll do my best to answer them in future episodes.

If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform e.g. Apple Podcasts, Spotify, and others.

About Episode

In this conversation, I talk with Chris about how to design frictionless digital experiences, best practices for breaking through data silos, and how to disconnect in a digital world.

Chris Nielsen is a Principal Consultant with Kin + Carta. Chris has years of experience delivering digital products for clients across industry and is a member of the Kin + Carta Advise group, a digitally-native management consultancy that guides organizations on their digital innovation journey by uniting agile thinking, rapid iteration, and proven strategic frameworks to ignite growth.

Connect with Chris

Subscribe and rate this podcast through your favorite app including Apple Podcasts, Spotify, and more.

About Episode

This is the first-ever Q&I, Questions, and Insights. There’s no one else here and I’m answering your most popular questions. This is a new format that I will be releasing in-between the interview episodes which come out every two weeks. 

These are the questions for this week’s episode:

1. What’s the difference between a CDP and an ETL?
2. How much should companies spend on their data from a budget perspective?
3. How to choose KPIs that aren’t vanity?
4. What do you think about the usage of data in events like the 2020 US presidential election?
5. When should companies invest in machine learning?
6. How much do laws like GDPR and CCPA actually matter?
7. Our company has data but we can’t seem to actually use it. What can we do?

If you have your own questions, submit them at [email protected] and I’ll do my best to answer them in future episodes.

If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform e.g. Apple Podcasts, Spotify, and others.

About Episode

Hussain Mehmood is founder of MarketLytics and currently leads measurement strategy & analytics solutions as Principal Consultant. 

He has over 10 years of analytics strategy & engineering experience. He has worked with clients in over 32 countries building high impact analytics solutions for some of the fastest-growing startups, e-commerce, and media companies in the world.

In this conversation, I talk with Hussain about making big data accessible, practical application of AI/ML, and the role of technology in data.

Connect with Hussain

About Episode

Sajeesh Sahadevan drives product marketing at MoEngage – a customer engagement and analytics platform. Previously he’s worked for Freshworks where he handled marketing for their IT Service Management product, Freshservice.

In this conversation, I talk with Sajeesh about the rapidly changing landscape of consumer behavior, what empathetic brands are doing to build long-lasting trust, and how companies can succeed in up and coming markets like India.

Connect with Sajeesh

About Episode

Tim is a marketing consultant that helps organizations rapidly improve the productivity and performance of their marketing teams to maximize results. He works with national and global brands, as well as award-winning agencies.

In this conversation, I talk with Tim about how to manage remote working teams, the role of magic in marketing, and dealing with COVID-19.

Connect with Tim